3. Do we have a follow up plan?
Once we have our guests’ information, what do we do with it? Do we use a contact management system: Excel, Access, Church Windows, Etc? Do we send a thank you letter or note? Is it a generic form letter or hand written note? How quickly do we get the thank you mailed? Do we send a gift with it? For example, the Pastor who taught that Sunday might write a hand written note to every guest on Monday, and include a $5 gas card encouraging guests to use it to take their next trip back to their church. They might also e-mail a thank you message with a link to a brief online survey about their experience.
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